UGC (cinema operator)

Union générale cinématographique (UGC)
Headquarters Neuilly-sur-Seine, France
Key people Guy Verrecchia, président
Alain Sussfeld, directeur général

UGC is the second largest cinema operator in Europe with, as of August 2005, 49 sites and 553 screens across four countries:

In 2002 the company sold 64 million tickets.

UGC was originally an exclusively French operator, created in 1971 from a merger of several regional cinema companies. The name originally stood for Union Générale Cinématographique, but today only the initials are used. The company is focused on the business side of the film business, showing little interest in the screening of artistic cinema, except in Paris where the programming is very diversified and always in subtitled versions, on the contrary to Pathé and Gaumont cinemas. Out of Paris, in some cities like Nantes or Lyon, a part of this diversified programming does exist, but mostly UGC cinemas are like Pathé and Gaumont cinemas. Its competitors include EuroPalaces, Cinéville, CGR, MK2 and Kinepolis Group.

UGC UK and Ireland

UGC was formerly also a leading UK cinema owner following the purchase of Sir Richard Branson's Virgin Cinema Group, which it purchased in October 1999. In December 2004, the business was sold to Blackstone Group and joined with Cine-UK to trade as Cineworld. UGC's chain in the UK and Ireland consisted of:

In July 2005, Cineworld began to phase out the UGC brand, replacing it with its own Cineworld logo. This rebranding was completed in September 2005. Cineworld has retained certain aspects of the UGC offer, including the Unlimited season ticket, originally introduced by Virgin, and the free magazine of the same name.

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